Why Change?

The answer is simple; women really do dislike the old fashioned hook & eye fasteners and the time has come to modernise lingerie. These are just some of the problems with the old fashioned hook & eye fasteners:

They are very difficult to fasten and unfasten. They are so hard to do up that most women have to fasten them up at the front and then spin them around to put them on;

If you put them in the washing machine they damage other clothes causing expensive damage;

They are ugly;

They can bend out of shape and stick into your back causing injury or damage clothes whilst worn;

Women with dexterity or eye sight problems have severe problems with them;

They are unsexy! Boyfriends can never undo them.

Our research has proved overwhelmingly that the women who are likely to be wearing your garments prefer the Slip-It® fastener over the old fashioned hook & eye fasteners.

We have consulted all age groups from young teenagers who see the obvious advantages of a bra that can be easily undone whilst dating to the more mature lady who is starting to get dexterity or eye sight problems and has more difficulty than normal using the old fashioned hook & eye fasteners.

We will work with everyone in the lingerie industry including brand owners, garment manufacturers, and component manufacturers to ensure a smooth transition to the Slip-It® fastener.

Someone once said that opportunity passed most people by because it dressed in coveralls and looked like work - we believe that no business can afford to let this opportunity to pass.

The Virgin Media advert to the left, which is hosted on YouTube, takes a lighted hearted approach to some of the problems that the old fashioned hook & eye fasteners cause! Courting couples the world over will be glad to see the end of the hook & eye - most men are never able to undo them easily - even with two hands! The boyfriend depicted in the advert knew he was never going to achieve his goal so decided on a humorous but drastic action!!

The old fashioned hook & eye fasteners are so bad that most women have to do their bras up at the front and then spin them around when putting them on; they are equally difficult to undo.

The old fashioned hook & eyes should have been replaced many years ago; the Slip-it® lingerie fastener is the solution and it is available now.